Partners

is a truly ‘out-of-the-box’ campaign making it easy for you to get involved.
There are 5 easy steps...

Step 1. Order your towels by 20th September

Turn your salon pink by using Easydry limited edition pink towels and displaying the in-salon promo pack.  Order a box of 900 eco-towels and promo pack for only $396 plus GST and postage.  Simply make a $100 deposit when you place your order – the balance is due on 15th September.

Click here to order your towels.

Easydry disposable eco-towels offer salons a way to cut their carbon footprint, saving energy, water and chemicals by ending the need for repeated washing and drying of cotton. Easydry towels are also completely recyclable and biodegradable; they ease the burden of pesticide-heavy cotton production and are made using eco-friendly processes with wood from certified renewable forests. Visit www.easydry.com.au to find out more.

Step 2. Start talking to your clients about

Get the buzz going early by telling your team and clients before the campaign launches.

 

o   Send your clients an email (or two)

o   Promote on your website

o   Send a press release to your local paper. Click here to download a press release template in Word 2007 format.

o   Add a message to the bottom of your receipt I.e. "We are proudly supporting the campaign to raise money for the McGrath Foundation."


Step 3. Your towels will arrive in September

Your box of 900 limited edition eco-towels will be delivered to your salon in the last week of September.  You will also receive a FREE in-salon promo pack so you can advertise the campaign to your clients, making this a truly ‘out-of-the-box’ marketing campaign for your business.

The in-salon promo pack includes: 

o   2 colour A3 posters

o   10 mirror wobblers

o   2 tent cards

o   1 collection box


Step 4. Turn pink for October

Enjoy being part of a national movement

o   Use your towels and display the in-salon promo pack from 1 October

o   Get your team to wear pink clothing or accessories

o   Encourage your team to discuss the McGrath Foundation and breast awareness with clients

o   Ask each client to make a small donation (gold coin) when they pay for their visit during October

Collect their donations in the box provided. You may also decide to donate a flat rate per client from the salon (e.g. $2 from every haircut).


Step 5. Pledge your donations

On 1 November tally up your donations and transfer the money into the bank account (you will receive a special reference number) by 7 November.  Easydry will collect all donations, add $25 for every box of 900 towels sold and present the McGrath Foundation with a consolidated donation.  We will inform you of the total contribution.