is a truly ‘out-of-the-box’ campaign making it easy for you to get involved. There are 5 easy steps...
in-salon promo pack. Order a box of 900 eco-towels and promo pack for only $396 plus GST and postage. Simply make a $100 deposit when you place your order – the balance is due on 15th September. Click here to order your
towels.
Easydry disposable eco-towels offer salons a way to cut their carbon footprint, saving energy, water and chemicals by ending the need for repeated washing and drying of cotton. Easydry towels are also completely recyclable and biodegradable; they ease the burden of pesticide-heavy cotton production and are made using eco-friendly processes with wood from certified renewable forests. Visit www.easydry.com.au to find out more.
o Send your clients an email (or two)
o Promote
on your website
o Send a press release to your local paper. Click here to download a press release template in Word 2007 format.
o Add a message to the bottom of your receipt I.e. "We are proudly supporting the
campaign to raise money for the McGrath Foundation."
limited edition eco-towels will be delivered to your salon in the last week of September. You will also receive a FREE in-salon promo pack so you can advertise the campaign to your clients, making this a truly ‘out-of-the-box’ marketing campaign for your business.The in-salon promo pack includes:
o 2 colour A3 posters
o 10 mirror wobblers
o 2 tent cards
o 1 collection box
o Use your
towels and display the in-salon promo pack from 1 October
o Get your team to wear pink clothing or accessories
o Encourage your team to discuss the McGrath Foundation and breast awareness with clients
o Ask each client to make a small donation (gold coin) when they pay for their visit during October
Collect their donations in the box provided. You may also decide to donate a flat rate per client from the salon (e.g. $2 from every haircut).
bank account (you will receive a special reference number) by 7 November. Easydry will collect all donations, add $25 for every box of 900
towels sold and present the McGrath Foundation with a consolidated donation. We will inform you of the total contribution.







