A collaboration of this size is made possible only because the partner companies, all major players in the hairdressing industry, have joined together to make it happen.
EasydryEasydry has revolutionised the hair industry since it launched its eco-friendly disposable towel, providing salons with a convenient, cost-effective and hygienic alternative to the daily grind of laundering cotton towels. Easydry is an ethical company which takes its corporate responsibility seriously.
"We are only a young company, launched on World Environment Day 2009, but we wanted to start giving back right from the start and so are delighted to link up with the McGrath Foundation to help fund more McGrath Breast Care Nurses. We’d like to see every salon in the land go pink for the whole of October. What a great way to get everyone thinking and talking about breast cancer."
Gavin Hinton, General Manager, Easydry
Gavin Hinton, General Manager, Easydry
Shortcuts SoftwareShortcuts salon software was developed in Australia by salon owners for salon owners, and since it was launched more than 15 years ago it has become the market leader, not just here, but in the UK and worldwide. The team at Shortcuts signed up to support
as soon as they heard about it.
"This is a fantastic campaign and we are delighted to be involved. The McGrath Foundation, by providing specialist McGrath Breast Care Nurses, gives real and practical support to those affected by breast cancer, and their families."
Rebecca Randle, Global CEO, Shortcuts
Rebecca Randle, Global CEO, Shortcuts
Instyle MagazineThe must-read magazine within Australian hairdressing, Instyle is 100 per cent behind the
campaign.
"Instyle and styleicons.com.au are proud to partner with Easydry for the campaign. Easydry towels are not only a more sustainable option for salons; they are towels with a conscience and a compassion for those less fortunate. Easydry is donating $25 from every box of pink eco-towels to the McGrath Foundation, so not only are you helping your business, you are contributing to a better future environmentally and personally."
Cameron Pine, Editor
campaign. Easydry towels are not only a more sustainable option for salons; they are towels with a conscience and a compassion for those less fortunate. Easydry is donating $25 from every box of pink eco-towels to the McGrath Foundation, so not only are you helping your business, you are contributing to a better future environmentally and personally."Cameron Pine, Editor
L’Oreal Professional ProductsThe premier haircare manufacturer, L’Oreal is helping fund the
campaign and is encouraging its community of salons to support it in every way possible.
"Such a visual campaign as will give hairdressers the perfect opportunity to introduce breast awareness into their conversations with clients and thereby educating young women to be breast aware. It’s a fantastic opportunity to really make a difference."
Ozlem Sen, General Manager, L’Oréal Professional Products
will give hairdressers the perfect opportunity to introduce breast awareness into their conversations with clients and thereby educating young women to be breast aware. It’s a fantastic opportunity to really make a difference."Ozlem Sen, General Manager, L’Oréal Professional Products
Boutique MarketingBoutique Marketing is driven by a passion for industry specific marketing products and strategies, such as its “hero product” Client Welcome Pack. It is bringing this expertise to the
campaign by developing the in-salon promo material.”
"We are 100 per cent behind this fantastic campaign, and are keen to give as much time and expertise as needed to produce materials that will create a real buzz in the salon and get everyone talking about McGrath Foundation, about the campaign and about breast cancer in general. Let’s paint hairdressing pink!"
Vanessa McDonald, Managing Director, Boutique Marketing
Vanessa McDonald, Managing Director, Boutique Marketing